Pestle analysis of the body shop

Figure 1 The Body Shop's founder: Today the company has more than 2, stores situated in over 60 countries around the world.

Pestle analysis of the body shop

Introduction The PESTLE analysis is a planning tool to strategically evaluate the effects of external factors on a project or the external environment of a company. This kind of analysis is a crucial phase within the Project Planning Process.

The model of the PESTLE analysis may not only be used for the evaluation of companies, industries or entire nations but even more importantly for individual projects.

It is of importance that only external factors are taken into consideration on which the company and the industry have no immediate influence.

It shows which factors were of particular importance in the past, to what extent this could change in the future and what the implications on the project, company or the entire industry may be.

As business changes does the economy and the environment which implies the constant risk of a project's scope being influenced by external factors. Harrin, a These forces are highly likely to influence and change the structures of projects, industries or markets.

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For example, the reduction Pestle analysis of the body shop regulatory and trade barriers, improving communications technology, increasing competitive pressure on domestic markets and increasing convergence of consumer needs can be driving forces for globalization.

Political Factors The most important factors of the political environment for businesses are the organization and stability of the political system of a region. That particularly includes stability and reliability of political institutions and their role in the design of economic life, e.

With regards to projects the internal political factors that need to be considered, like in-team conflicts, cohesive projects, and personal interests, can be influenced and managed by the project manager and the stakeholders Dcosta, contrary to the external ones which must be followed mandatorily.

These affect the company in the form of demand, competition, cost pressures, investment climate and investment risk due to the uncertainty about expected returns. To understand the future development of the economic environment factors requires that factors such as financial policy, economic policy and monetary policy, the structure of capital markets, infrastructure, availability of production factors, etc.

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Questions regarding the budget and a contingency may be asked as well as the sponsor's attitude towards budgetary tolerance.

Socio-Cultural Factors Social factors include characteristics like population composition and demographic change, income distribution, social mobility, lifestyle, work and leisure time management, consumer behaviour, level of education, and even religious beliefs but as well values, attitudes and behaviours of people that might be future employees, customers, suppliers or other stakeholders in relation to the company, that need to be considered.

Rising environmental and health awareness and individualization may be important processes in a society to be considered.

Questions may arise like how changes in the age structure would affect the business, are there new social security regulations due or are there new trade union strategies in sight which might affect the business; these are questions which should be answered beforehand.

Project-wise these factors are more internally focused as they would consider for example the structure of a project team, age structure, training needs or the morale of a team.

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Why did they chose Poland and not any of the other eastern European countries like Hungary, Czech Republic or Slowakia? Politically Poland had already developed a stable parliamentary democracy, neither did they face ethnic strife nor border disputes and an Association Agreement with the European Union was already signed.

The Polish government recognized that to drop its former communist image and to look forward to the Western market with a proactive commercial setting, major changes in culture and attitude would be required. One way in which this could be addressed, was the promotion of the establishment of companies from Western Europe.

The already existing good political ties with Great Britain, where also a significant Polish community of aboutresidents existed at that time were just a positive complementation for that. Economically Cadbury Schweppes chose Poland, as amongst the countries above they had with 38 million the largest population WPR, which meant for Cadbury Schweppes a broad consumer base which as well was already strongly western oriented.

Pestle analysis of the body shop

At this time, none of the major western confectionery products manufacturer had yet opened a branch in Poland. Also the investment prospects in Poland were excellent there at that time. Although having been under communist regime for 45 years, the private business sector was still very presentable.

From a socio-cultural view Poland as well presented itself as a distinguished target. Statistically the population size was predicted to stay stable. The local labour market was very well trained and offered skilled workers. A decisive reason was finally that in Poland the per capita chocolate consumption in comparison to the rest of Eastern Europe was considerably high.

Figure 2 - Confectionary: Ranking of Per Capita Consumption The TimesThis continuously and still rapidly changing political positive factors, the positive presentation of the economic landscape and the welcoming socio-cultural picture were key reasons for Cadbury Schweppes' decision to choose the emerging Polish market for their expansion.

Technological Factors The information and communication technology has revolutionized work processes in businesses and caused huge efficiency gains.An Evaluation of a PESTEL Analysis An Evaluation of the effect of a PESTEL Analysis on international project(s) for companies operating in an international environment with specific examples of PM case studies in relation to PESTEL.

Original Paper Caries Res ; Presented by permission of the author. Key Words Calcium, Distribution, Fluoride, Human pineal gland, Hydroxyapatite, Pineal concretions. 2 And they found the stone rolled away from the sepulchre.

3 And they entered in, and found not the body of the Lord Jesus. 4 And it came to pass, as they were much perplexed thereabout, behold, two men stood by them in shining garments: 5 and as they were afraid, and bowed down their faces to the.

This "Medicinal/Chemical/Druggist Bottles" page is divided somewhat arbitrarily into the categories and subcategories listed below, with the "Patent/Proprietary Medicinal Bottles" easily being the most diverse group of shapes.

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What if you have branded one of the best coffee shops in your home city, and in just two years you have opened five locations and become extremely profitable?

Best Body shop must comply with legal standards stipulated by European Union and UK laws. Specifically, Kew & Stredwick () highlights that the UK laws stipulate that the shop must conform to requirements for minimum wage payments, legislation for fair marketing, hiring, compensation, and equal treatment of all employees.

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