This proves that the change in political factors have their effect on the businesses of the organisations.
SWOT analysis is meant to spark the strategic ray and to calculate the facts and figures which help for the strategic planning Mintzberg Strengths Marks and Spencer Individual analysis of marks spencers many strengths but this research focuses mainly on the brand value of the organisation and wide range of products and different outlets which help to grow the business and the range it delivered to the public.
High recognition of the brand: Wide variety of products: Large number of stores and outlets: M arks and Spencer the giant in the uks high street history has about stores all over the world with stores in the Uk and above in over 40 countries Marks and Spencer, The numbers clearly say that large number of stores and outlets make the business wider and the sales even increase due to the wide range of products that Marks and Spencer has.
If the stores and outlets increases the strength of Marks and Spencer goes high day by day, as it can be Individual analysis of marks spencers to all the commodities of the people for reasonable cost and good quality. M arks and Spencer has wide range of brands which really help the organisation.
Due to the wide range of brands the business of the organisation goes strength by strength Weaknesses Bad publicity as non trendy store: Marks and Spencer has a draw back in the market as the organisation is out fashioned and non trendy.
These wrong assumptions are making the business low. The management should develop new strategies to focus on the sales for the young people. Even the management failed in the past years to attract the new customers, the people who had trust on Marks and Spencer from the past years still shop but the new generations are not at all interested.
Some people say that Marks and Spencer is a shop for sixties and seventies but not for twenties and thirties. Manual working increases the costs: But in general the big organisations are keeping a focus on the new technologies for the efficiency of the work done. Most of these technologies help to increase the productivity in less span of time but the main drawback of Marks and Spencer is not utilising the technology for effective use the manual work increases the cost and reduces the work efficiency it is recommended to Marks and Spencer to use the new techniques instead of increasing the manual hours and manual costs for trading.
There is no doubt that manual working increases cost. Marks and Spencer was stabilized in UK and even it started number of stores all over the world in the s. After some dramatic changes it is clear that the expansion of the market have to come from the overseas. Labour party members were suggesting nationalising for the leading domestic retailers De Nardicole Internationalization was therefore seen as a tool that diverts everything from the market on the local basis.
Due to the export business only few international franchising relationships are made. Importers of the St. Michael brandwho were familiar with the success of the brand in their countries started investing in the business of Marks and Spencer. In the early 90s St Michael franchises were operating a good business in 14 different economies.
The picture has changed since then at the moment Marks and Spencer has about 70, employees in stores all over the world with above stores worldwide and stores in the UK.
Marks and Spencer has above 21 million visiting customers per week Marks and Spencer, In general Retailers take relatively less risk to enter the global market, Instead they start exporting and franchising their products globally.
Marks and Spencer can utilize various types of modes of entry around the world. Marks and Spencer can open its own stores around the world or through expanding the business through franchise agreements.
Marks and Spencer have the Franchise agreement with developing countries such as Bermuda, Canary Islands, The Bahamas, The Czech republic and Israel De Naridi colethe company started franchising in the countries who have smaller per capita income.
Marks and Spencer started growing in south Asia from Marks and Spencer had a franchise deal with a company called planet sport.
According to the market basis it started the clothing and bath items only, the franchise owner VP. Sharma said to BBC that most of the goods in India are imported from Europe so The brand name of Marks and Spencer would help the business to grow rapidly.
It is a good idea to increase the Franchise as Marks and Spencer has a good reputation all over the world and it origins from the land of costly brands.
A specific strategy need to be implemented by the management for the raise in the branches all over the world which will be a good sign for the organisation. Market Segmentation is defined as the process of splitting customers in a market into different groups within which customers share similar level of interests in the same or comparable set of needs satisfied by a distinct marketing proposition.
Marks and Spencer has the opportunity to increase the technique of market segmentation by increasing its branches all over the places which will increase the business, in general marks and Spencer mainly have the mega stores all over the places but they dint concentrate on splitting the customers according to the area of interest.
In the same way Marks and Spencer has the opportunity by dividing the customers by establishing small shops which will reduce the maintenance cost and increase the profits as the manual power will gradually decrease when compared to mega stores and even the investment on the publicity will be lesskeeping in mind all the features it has the opportunity of spreading the business by market segmentation.
Threats Increased competition in all areas of business: Marks and Spencer need to come with a strategy to overcome all the obstacles.MARKS & SPENCER (Individual Analysis) Words Count(excluding tables) [pic] Introduction: Marks and Spencer plc is a UK-based company.
The business is known best as a retailer. The business is known best as a retailer. Marks and Spencer the Britain retailer (often referred to as Marks & Sparks by locals) is a general retailer that sells clothes, gifts, home furnishings, and foods under the brand name St.
Michael in the UK, Europe, the Americas and Far East. In this full SWOT analysis we discuss Marks and Spencers market research, brand value, publicity as well as other strengths, weaknesses, opportunities and threats to Amazons business.
Free Business Resources for Students Toggle navigation Marks and Spencer SWOT Analysis. Introduction. Marks and Spencer did the same thing back in s but due to the significant raise in the demand by the consumer’s marks and Spencer can go ahead by increasing globally as it has significant purchasing power.
Marks and Spencer can utilize various types of modes of entry around the world. Performance Objectives The need for a well-defined set of objectives for specific task in any organization must rely wholly on operation management.
(Flaherty, ). The competitive factors of several companies can be identified with their operation performance objectives. Marks and Spencer go a long way in adding uniqueness to clothings. TitleStrategic Analysis of Marks & Spencer Plc Description Strategic business analysis of Marks & Spencer, an iconic British retailer brand: PESTEL, SWOT, Porter's Five Forces and Value Chain Analysis Key Word Strategy Strategic Analysis of Marks & Spencer Plc Focus Keyword: Strategy Source: The Telegraph, Image by unknown 2.