I was, in those days, skeptical of such guides or their valorization ; at worst, I was smug. Time has done its thing, left me reeling. I am—wait for it—older now, and still wrestling—happily, mostly—with this elusive thing known as the writing life. These guides offer a bewitching blend of motivation and practical tips that are irresistible to some writers, especially novices or those looking to rekindle the creative fire.
I have a new book out today. A Blueprint for a New Path to Success. You will notice that the link goes to Hyperink. They are an independent publisher. I sold this same book, two years ago, to a mainstream publisher.
I have been reporting on research about on how to be happy for almost a decade.
Searching for happiness is making us crazy. This book explains why you are probably on the right track, and all that stuff you hear about the pursuit of happiness is from another time.
A time of ignorance, when we knew a lot less about what makes us human. So I sold my book to a mainstream publisher and they sucked.
But you will not at the end of this post. To be clear, I wrote my book, and they paid me my advance, in full. I asked them what they were going to do.
They had no idea. You are marketing my book through newsgroups? Because the person was taken off my book before the next phone call. At the next phone call, I asked again about how they were going to publicize my book.
So they need to tell me how they are going to sell tons of books. Where are you selling books on LinkedIn? There is no publishing industry fan page that is good enough to sell books.
No one goes to fan pages for publishers because publishers are not household brand names. But I have my own brand. There were five people in the meeting. Print publishers have no idea who is buying their books.
Suburban people or city people. Northern people or Southern people. Business book stores or gay and lesbian bookstores. It was decent demographic data. But Amazon tells the publishers nothing. So the publishers have no idea who is buying their books. Amazon, meanwhile, is getting great at understanding who is buying which book.
The person who has the relationship with the customer is the one who owns the business. And then they showed me slides on how they market to people offline. They did not realize that I ran an independent bookstore while I was growing up.
It was the family business. Print publishers have no idea how to market online. The old ways that publishers promote books, like TV spots and back-of-book blurbs are over. Those offline marketing tactics have no accountability, whereas online marketing is a metrics game.
If you tell people to buy something, you have very good data on what caused them to buy. You know the marketing message that drove them.
You know the community you were talking to, you know how many sales happened.During one of the harder times in my life I found Brenda’s website and reached out to her.
To say the least it has been one of the best decisions I have made. Most people who write poetry or fiction do so because they want to express themselves.
Self-expression takes many forms, but poetry and fiction are two of the purest forms. Notes: April 06, Naugatuck Daily News, Walter Winchell In New York, Page 4, Column 5, Naugatuck, Connecticut.
(NewspaperArchive) ↩ , Confessions of a Story Writer by Paul Gallico, Page , A Borzoi Book Published by Alfred A. Knopf, New York. Brenda Ueland was a journalist, editor, freelance writer, and teacher of writing.
She is best known for her book If You Want to Write: A Book about Art, Independence and Spirit. Ueland was born to Andreas and Clara Hampson Ueland; the third of seven children/5().
Buy a cheap copy of If You Want to Write: A Book about Art, by Brenda Ueland. For most, the hardest part of writing is overcoming the mountain of self-denial that weighs upon the spirit, always threatening to extinguish those first small Free shipping over $/5(6).
And if nowhere is it stated so overtly as in If You Want to Write, the book’s particular target audience seems clearly to be, like Ueland’s, women. And like Ueland, Gilbert swears by the life-changing potential of creative practice: “A creative life is .